Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingTag: user experience
What The Brand Is… And What It Has Become
The inventor hardly knows what the invention will really be used for. It’s a known turn of phrase, but when
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingWhat Powerful Video Content Can Be
Can we admit it: video can unleash powerful brand stories, still a lot of the content we’re all being exposed
Continue readingConsumers Want Personalization And Privacy
Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it’s being
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
Continue readingExciting News About Twist Image… And The Future
When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was
Continue readingIt's All About The Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be
Continue readingWhere Is The User Manual?
How does that coffee machine work? I’m not a big coffee drinker. Too much caffeine does not play well with
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
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