This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
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Great Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
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