vanity metrics Archives - Six Pixels of Separation

Have We Hit Peak Marketing?

Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in fact

Define “success.” This could get ugly. Recently, someone I would define as “successful” posted a warning about how many experts,

You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their

Just how much data and analytics does a brand need? We can track everything online. How is that working out

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of

**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority

It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid

How do you feel about the marketing dollars that are being spent at your organization? This is about much more