Can your Uber driver do some gardening for you? Uber is testing a new service called Uber Tasks, which is
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What They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingFacebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
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