You have to know who your content resonates with. When you know this, you need to burrow deep and keep
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Math Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingPewDiePie, YouTubers And The Future Of Celebrity – The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingCreativity Is Alive And Well
Don’t worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go
Continue readingSelf-Driving Cars, Trucks And… Shopping Carts? – The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingLess Money. Less Traffic. Advertising In Chaos?
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingYour Face Has Been Hacked (Sorry) And Other Stories From The Digital Edge on CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingSophisticated Marketer's Podcast – Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World
Jason Miller is a rocking tour du force of business, marketing and conversation. Jason is a rock photographer and loves
Continue readingTwo Critical Points About The Future
Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking
Continue readingYour Creative Moment Of Zen
I want my MTV. Yes, I am from that generation. A time when moving images were put to the hottest
Continue readingA More Elegant Question About Twitter
What should Twitter do? Do you have an opinion? Do you know what they have done in the past year?
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingThe Big Buzz At Social Media Marketing World
There’s only one thing left for those in social media marketing to talk about. It was a busy two days
Continue readingA More Elegant Question About Facebook
Facebook wants to connect everybody. That was the plan when Mark Zuckerberg moved the online social network out of his
Continue readingI, For One, Welcome Our Algorithm Overlords
Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new
Continue readingAmp Up Your Marketing Chops… Welcome To The Art Of Marketing
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind
Continue readingVideo Content Eats All
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingWhat Powerful Video Content Can Be
Can we admit it: video can unleash powerful brand stories, still a lot of the content we’re all being exposed
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
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