No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingTag: viral video
Millennials Will Crush Our Economy?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe Importance Of Viral Videos… Or Not
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingAmp Up Your Online Video Knowledge With Mark Cuban
Marketers don’t know that much about online video. We think that we do. We don’t. That statement is not meant
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingAll Filler. No Killer.
Everyone wants a hit. That was the general sentiment around the rehearsal spaces when I studied music in college. Some
Continue readingContent Is Not King
It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work?
Continue readingThe Five Business Books That Permanently Changed My Life
We buy a lot of books. Many of them don’t get read. Sadly. I’m just as guilty as the next
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingBlogger Burnout
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the
Continue readingBreaking Through To The YouTube Culture
Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingIt's All Just Dumb Luck
Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar
Continue readingWhat Does Facebook Do Next?
I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingGet Me Something Viral (Like WestJet)
Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home
Continue readingThe Sad State Of Brands This Week
This post is not going to earn me a lot of friends (and I really don’t care). I am a
Continue readingIt's The Little Things
You sometimes pick up a gem of an idea… and the mind begins to wander (and wonder). At the Monetate
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
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Never another podcast episode or article 