It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid
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These Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
Continue readingCan Products And Services Be More Social Than Humans?
Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingExciting News About Twist Image… And The Future
When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingWhat's Bigger Than Big Data?
How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingWhat Does Facebook Do Next?
I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingSix Links Worthy Of Your Attention #180
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading20 Best Marketing Books Of All Time
What are the best marketing books of all time? It’s a question that I get asked, multiple times per week
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingFake Traffic, Bots And Faker Websites
Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
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