Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingTag: web analytics
Native Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingLoyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingQuirky Turns Us All Into Sharks And Dragons
Have you ever seen the TV show Shark Tank or Dragon’s Den? Being an entrepreneur is hotter than ever. Individuals
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingThe Era Of Exponential Marketing
Most everything we look at in the marketing realm is linear. We’ll look at things like mobile adoption and it’s
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingWhen Real Time Becomes Really Real Time
Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One…
Continue readingMarketing Talent
There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people
Continue readingWelcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers
Continue readingThe Old (Evolving) Rules
Are rules set and permanent? That’s obviously not the case – especially when it comes to social media. I’ve recently
Continue readingThe Panic Over Pinterest
By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights
Continue readingSharing Is Caring (And Selling)
What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingThe E-commerce Tipping Point
The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does
Continue readingHow To Start A Blog In 2012
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There’s a Blog about
Continue readingEndless Aisles
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingThe New Disruption
When digital mingles with our physical lives, everything changes. I’m a bit of a bookworm (#nerdalert). I’m doing my best
Continue readingSocial Media And How We're Botching The Best Part
You can measure everything online, so why aren’t we? eMarketer published a news item today titled, 2012 Trends: Social Media
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