This Blog post is going to get a little geeky, techie and weird… you have been warned. On July 25th,
Continue readingTag: web analytics
No Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingAn Expert With No Experience
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is
Continue readingIn Conversation With Google's Analytics Evangelist – Avinash Kaushik
Episode #168 of Six Pixels of Separation – The Twist Image Podcast – is now live and ready for you
Continue readingSPOS #168 – Web Analytics 2.0 With Avinash Kaushik
Welcome to episode #168 of Six Pixels Of Separation – The Twist Image Podcast. I had a very unique opportunity
Continue readingOn Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingSunday Papers – The Digital Edition
"You can read it in the Sunday papers, Sunday papers." – Joe Jackson. There is something about the dawn on
Continue reading6 Steps Towards A New Economy
As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingTracking The Power Of Twitter
There are many tools out there that allow you track Twitter. Some will show you just how popular an individual
Continue readingA New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingSPOS #152 – Orgasmic Digital Marketing Avinash Kaushik
Welcome to episode #152 of Six Pixels Of Separation – The Twist Image Podcast. This could well be one of
Continue readingDefining Failure
Not enough people come to our website. No one comments on this Blog. There are not enough people following us
Continue readingThe Retweet Is One Of The Best Measurements Of A Brand's Success
There’s no way around it, when it comes to thinking about what needs to be measured for online success, no
Continue readingHold Off On Twitter – Fix Your Website First
It’s fundamental – focus on your website. You thought this Blog post was going to tell you that you’re missing
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
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Never another podcast episode or article 