Your digital media catch-up is right here. Every Tuesday – for just a few minutes – I join Heather Backman
Continue reading
Tag: web experience
"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingTechnology Removes Technology
What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor,
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingThe Wolf In Sheep's Clothing
Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are
Continue readingCo-dependency In The Age of Facebook
It’s hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is.
Continue readingDo You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingThe Ultimate Digital Marketer's Reference
Once in a while there is another Blog post that is so good that you just have to share it
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
Continue reading
Never another podcast episode or article 