"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingTag: website
What Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue readingThe Lines Continue To Blur (At Breakneck Speed)
Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster.
Continue readingThe End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going
Continue readingDo Web Portals Have A Future?
Something big happened in the Digital Marketing landscape last week. In case you missed it, on Wednesday, February 17th, 2010,
Continue reading4 Things Worth Checking Out
Some of this is online, some of this takes place in the real world (since when is online not "the
Continue readingThe Art Of Marketing
What would you pay to spend one full day learning all about Marketing? There actually is a price you can
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingThe Moment Of Truth
Are people willing to pay for what you do? You can create great content. That content can generate all kinds
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingBack To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
Continue readingHow To Avoid Bad Television
One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingKilling Something Before It Even Begins
Let’s face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss
Continue readingThe Notion Of A Computer Room
How often do you stop, take a breath and think about just how much things have changed in such a
Continue readingCustomer Reviews Matter More Than You Think
There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is
Continue readingHow To Market Yourself As A Speaker
Many people say they would like to do more public speaking. Many people bill themselves as Public Speakers. Many people
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