"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
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Old Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingWill We Never Learn?
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment…
Continue readingLet Crowdsourcing Do Your Marketing Research And Development
What if you took everything you had and made it publicly available on the Internet? What if you opened up
Continue reading6 Reasons Why We Can't Be Friends
It’s getting harder and harder to define the friends from the foes in these social circles. People are starting to
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingSocial Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a
Continue readingThe Power Behind A Faith-Based Initiative
What’s with all this free stuff we see online? How is it that Google allows anybody to grab its Google
Continue readingDoes A Social Media Vigilante Equal Customer Service Justice For All?
There have been many back channels emails asking me who the "major electronics retailer" featured in my Blog posting, Like
Continue readingLike It Or Not, Your Website Is Part Of Your Company (And A Big One)
Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I
Continue readingHow To Prove The Value Of Social Media
I’m very lucky. I get all kinds of cool emails, direct messages via Twitter and messages on Facebook. People ask
Continue readingOnline Chatter – Six Free Tools To Monitor What The Public Is Saying About You
Here is the digital version of my twice monthly column, New Business – Six Pixels of Separation, for the Montreal
Continue readingHire A Sales Rep Named Google – Montreal Gazette Column
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column, I
Continue readingDon't Forget Your Website
Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
Continue readingWhy Oprah Winfrey Loves Podcasting But Grapples With Online Social Networks
Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah’s Book
Continue readingShould Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue readingMarketers – How Hard Do You Really Work?
At TED 2008, I had the pleasure of meeting Jenny Lam (Founder of Jackson Fish Market – they do "branded
Continue readingUser Generated Content Done Terribly Wrong
I’ve been kicking around this mantra for a long while: "you need to earn the right to get your Consumers
Continue readingThe Role Of Digital Marketing
In the past few days, I’ve given a lot of public speeches on the Digital Marketing landscape to some varied
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