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The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)

**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads

That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured

There is tons of hype and interest around the TED Conference. While this is my first time attending, having watched