**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
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These Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingWhat Does Facebook Do Next?
I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingGet Me Something Viral (Like WestJet)
Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home
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