Success in Social Media can come from anyone and anywhere. Just take a look at what happened today… During our
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The New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue readingSix New Business Books For 2010
The face of reading took a dramatic turn during this holiday season, and we’re not just talking about those of
Continue readingOn Shopping
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot.
Continue readingThe Good Client
One of the hardest things to do is to choose a Digital Marketing agency. Here’s why: In the traditional advertising
Continue readingIntimacy 2.0
At what point do you have too many friends, followers and subscribers? The big question we keep hearing about all
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingWhen Customers Attack, They're Not Doing It Online
Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue readingThinking Differently
Isn’t that what it’s all about? Doesn’t it amaze you how having a simple lunch (or coffee) with a very
Continue readingThe Word Of Mouth Manual – Volume II Is Here… And It's Free (But Just For You)
The Word Of Mouth Manual – Volume II is the new book by Dave Balter. Balter is the founder of
Continue readingWord Of Mouth Marketing And Viral Video Ecstasy
If you happen to be in Toronto on June 12th, 2008, you should make it a point to join me
Continue readingCommunications And Conversations Are Not The Same Thing
I’ve spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto).
Continue readingThe Momentum Effect In Effect
"The ‘Momentum Effect’, is a term created by Marketing Revolution that measures the effect of a brand within a social
Continue readingMobile Marketing Is Not Mobile Advertising
On the flight home from the Shop.org Strategy And Innovation Forum, I could not stop thinking about the keynote presentation
Continue readingEmotional Branding Can Happen In Online Social Networks
Over the years I’ve mentioned Maslow’s hierarchy of needs on countless occasions when looking at why Social Media and Online
Continue readingSPOS #47 – Word Of Mouth Chatting
Welcome to episode #47 of Six Pixels Of Separation – The Twist Image Podcast. There are some killer word of
Continue readingOne Red Paperclip Guy, Kyle MacDonald, Teaches Us What Marketing Is Really About
It-s one day after the CMA — Canadian Marketing Association — From Mass To Grass — Word Of Mouth Marketing
Continue readingDo Only One Percent Of The Community Create Word Of Mouth Marketing?
Full disclosure: I was on the organizing committee for today’s CMA – Canadian Marketing Association – From Mass To Grass
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