If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingTag: wpp
The Audience (Formerly Known As The Audience)
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingThe Business Of Addictive Technology With Adam Alter – This Week's Six Pixels Of Separation Podcast
Episode #562 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #562 – The Business Of Addictive Technology With Adam Alter
Welcome to episode #562 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingFidget Marketing For A World That Won't Stop Moving
How should brands connect to consumers who just can’t stop moving? Social psychology and marketing professor, Adam Alter, has a
Continue readingAutomated Creativity Is Inevitable (And A Good Idea) – Strategy Magazine Column
You can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingTransform Your Digital Marketing – Live (And Free) In Montreal This Wednesday
I will be speaking live in Montreal this coming Wednesday… and it’s free. I am often asked when I will
Continue readingAmazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingReengineering Retail With Doug Stephens – This Week's Six Pixels Of Separation Podcast
Episode #561 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #561 – Reengineering Retail With Doug Stephens
Welcome to episode #561 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingWhy I Started Subscribing To The New York Times (It's Not What You Think)
This week I started my digital subscription to The New York Times. It’s not what you think. I did not
Continue readingCalm Down, The Name "Oath" Ain't That Bad
People are very upset with the new company name, Oath. Oath is what the Verizon-owned AOL and Yahoo will be
Continue readingInternet Providers Will Sell Your Soul, More Password Hacking Concerns And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingThe Infinite Dial With Tom Webster – This Week's Six Pixels Of Separation Podcast
Episode #560 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #560 – The Infinite Dial With Tom Webster
Welcome to episode #560 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Power Of Limitations
Twitter needs to tread very carefully, at this moment in time. It was innocuous enough. At first, Twitter announced that
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue reading
Never another podcast episode or article 