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Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
Continue readingIs TV Advertising The Next Big Thing In Advertising?
It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
Continue readingThe Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
Continue readingSix Links Worthy of Your Attention #448
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhat A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
Continue readingWhen You Can, Always Mix Business With Pleasure
As you read this, I am headed to Los Angeles. For the past few years, I have been doing presentations
Continue readingThe Best An Ad Can Get
Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
Continue readingThe Paradox of Kids And Screen Time
How much screen time should kids get? Let’s remove the science and physical health from this debate (does it damage
Continue readingSix Links Worthy of Your Attention #446
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWant To Read More Books? Here’s How…
This past year, I read close to 70 books. I don’t say this to impress you. It was (probably) an
Continue readingSix Links Worthy of Your Attention #444
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe $20+ Million Dollar YouTube Kid And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingStories That Inspire Creativity
I’ve always believed that the best in creativity comes from “The Outside.” So, just where is this place we call
Continue readingPeople Over Code
I’m an eternal optimist when it comes to brands, consumers and technology. This I believe: technology should make the relationship
Continue readingSix Links Worthy of Your Attention #440
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Beauty of Business Books
There’s something to be said about reading a good book. I’m a sucker for a good book. There are few
Continue readingSix Links Worthy of Your Attention #439
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingA Simple (And Fast) Way To Gain Loyalty (Right Now)
No tricks. Nothing that takes forever. Cost effective. Simple. You can do it today. Brands often want this route to
Continue readingSix Links Worthy of Your Attention #436
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingJanek Gwizdala On This Month’s Groove – The No Treble Podcast
Janek Gwizdala is this month’s conversation on Groove – The No Treble Podcast. You can listen the new episode right
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