How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
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Embrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingUber Is In The News (For The Wrong Reasons), Facebook Is In The News (For The Right Reasons) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingThe Digital Generation Is Now Every Generation
Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingThe Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingSix Links Worthy Of Your Attention #347
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingSix Links Worthy Of Your Attention #346
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingFacebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingApple Has Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingWhen Technology Knows More Than You
What really gets you excited about technology? Personally, it’s one simple (yet complex) thing: technology blows my mind when it
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
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