What will the future hold for our physical spaces? That – in particular – is one of the biggest questions
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Is Super Bowl Advertising Worth It?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingFind Your Brand Expression
**Marketing is a game of differentiation.** Some might (fairly) argue that a brand’s true *”win”* happens when they’re so unique,
Continue readingNative Video Platforms Explode In Popularity… And Twitter's Next.
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingGo Ahead And Make A Ruckus
You will find the most amazing things on YouTube. How was your build-up to 2015? Have you stumbled or stuck
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingMy 3 Words For 2015
**Happy New Year! Welcome to 2015. What’s your plan?** It’s the first day of a new year, and you’re already
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingHow To Generate A Lot Of Creative Ideas Quickly.
**How often do you watch something twice that you have seen online?** It doesn’t happen often for me. In fact,
Continue readingCyber Monday… Don't Get Killed (Online)
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingWonder Through Life. Don't Wander Through Life.
Wonder Through Life. Don’t Wander Through Life. **What is your purpose?** Too many people wander through life. I prefer to
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingSix Links Worthy Of Your Attention #231
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingAll Filler. No Killer.
Everyone wants a hit. That was the general sentiment around the rehearsal spaces when I studied music in college. Some
Continue readingWhat If Stuff All Had Different Prices, Depending On Who Was Buying it?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingWatch YouTube
YouTube is still very new. This may surprise you, but it’s true. YouTube is on the verge of becoming something
Continue readingHow Your Brand Should Tell A Beautiful Story
Before you do anything, please watch this: It’s almost perfect, isn’t it? I don’t even own that much clothing from
Continue readingSix Links Worthy Of Your Attention #228
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhere Does Amazing Work Come From?
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t
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