Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingTag: youtube
Content Is Not King
It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work?
Continue readingThe Five Business Books That Permanently Changed My Life
We buy a lot of books. Many of them don’t get read. Sadly. I’m just as guilty as the next
Continue readingFacebook Is Going To Follow You Everywhere With Atlas
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingBlogger Burnout
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the
Continue readingEnter The Zeitgeist
Welcome to the spirit of the times. The TED conference is my personal escape pod. I’ve been attending that conference
Continue readingHistory Predicted It… We're All Cyberpunks Now
How much of you is technology… how much of you is human? No idea how this came across my radar,
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingEverything Is Digital
Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future
Continue readingBreaking Through To The YouTube Culture
Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There
Continue readingA Twitch In Time
Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly,
Continue readingAmazon Plus Advertising Equals A Danger To Google
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingHerding Comments In The Digital Wind
The ability to understand the community and engage in the discourse is hitting an all time low (and high) at
Continue readingWant Great Content? Get Better At Conducting Interviews
You see a lot of content. I see a lot of content. Here’s a real scenario: an author comes out
Continue readingThe Distortion Of Sound
We have everything that we need at our fingertips. Is that a good thing? Need an article on something? There’s
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingAre Your Customers Frozen? Let It Go!
The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue reading
Never another podcast episode or article 