If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
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What Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingAre You Reading This?
How many books do you read a year? It’s an unfair question, because if you are reading this blog post,
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingCTRL ALT Delete – Weekly Technology And Digital Media Review – CHOM FM #28
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingBe Nice When You Say Bad Things Online
Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could
Continue readingShutting Down Blog Comments
I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog
Continue readingGoogle's Third Wave Of Innovation
Is it normal that a search engine is buying up all of the robotics and drone companies? If you’re in
Continue readingTED And The Art of Loyalty
People don’t like to admit just how addicted they are to their smartphones. I won’t be the first to blog
Continue readingWhere Great Content Comes From
This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference.
Continue readingAds Worth Watching… And Spreading
Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingA Foolproof Way To Building A Great Story
If you are in business and you are trying to tell your story, you have to watch this. I am
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingThe Internet Will Break Your Creative Block
Writer’s block? Creative block? Can’t come up with something to create? Steven Pressfield hates the words "writer’s block." He believes
Continue readingDid Google Just Kill Email?
Don’t know someone’s email address? No need to fret, Google is here. Confused? Don’t be. Let’s go back in time
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