Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
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The Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingSix Links Worthy Of Your Attention #133
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHow To Become An Idea Machine
Where do ideas come from? If there were a magic formula or a way to both track and ensure that
Continue readingDoes "Quality" Mean "Paper"?
When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That’s
Continue readingSix Links Worthy Of Your Attention #129
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingBusiness Should Motivate You
I was thinking about this (a lot) the other day… I had to review some edits for my new book,
Continue readingSix Links Worthy Of Your Attention #128
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Value Of Links
I’m starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior
Continue readingThe Art Of Fake Familiarity For Better Sales
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public
Continue readingThe Future Of Iconic Brands
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me
Continue readingThe Value Of Brands In Social Media
What if we started with business… how would we do? How badly do people want to be connected with brands?
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingSix Links Worthy Of Your Attention #122
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Homogeny Of Social Media
What happened to the idea that social media would be a different kind of media? As I sat in the
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingTalking To An Ad Contrarian
Episode #327 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #327 – Bob Hoffman Is The Ad Contrarian
Welcome to episode #327 of Six Pixels Of Separation – The Twist Image Podcast. When was the last time you
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
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