What if we started with business… how would we do? How badly do people want to be connected with brands?
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Why Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingSix Links Worthy Of Your Attention #122
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Homogeny Of Social Media
What happened to the idea that social media would be a different kind of media? As I sat in the
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingTalking To An Ad Contrarian
Episode #327 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #327 – Bob Hoffman Is The Ad Contrarian
Welcome to episode #327 of Six Pixels Of Separation – The Twist Image Podcast. When was the last time you
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingSix Links Worthy Of Your Attention #115
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingThe Future Of Google
Do you think that Google is a one trick pony? That it’s all about search? They’ve got nothing beyond search?
Continue readingThe Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingJob Snobbery
Does the title on your business card define you? Alain De Botton is probably as close as we’ll get in
Continue readingThe Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
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