What do you think of when you see the words: "subliminal advertising"? It’s not good, right? Human beings have an
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Earning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingThe Social Contract Of Social Media
Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingThe Internet Could Be Closed For Business
Once upon a time… It wasn’t too long ago that many media pundits felt that the Internet would tip the
Continue readingSix Links Worthy Of Your Attention #103
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIs Social Media Too Good To Be True?
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and
Continue readingEvery Little Detail
"I’m not a very detail-oriented person." I find myself saying this to many people all too often. The funny thing
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
Continue readingThis Blog Sucks (And You're Probably Not Reading This)
I don’t mind that I’m becoming a dinosaur. I’m not going to lie and say that I was shocked to
Continue readingWelcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers
Continue readingThis Is Being Recorded… By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience
Continue readingTwo Things That Should Rock Your World
Well, is the Web dead? Of course, the Web isn’t dead, but it is changing in ways that many of
Continue readingTwitter Is Not Easier Than Blogging
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingSix Links Worthy Of Your Attention #92
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHow To Start A Blog In 2012
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There’s a Blog about
Continue readingSix Links Worthy Of Your Attention #90
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSeven Minutes To Viral Video Success
Who would know better how to make an online video go viral than the person who is being paid to
Continue readingA Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
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Never another podcast episode or article 