Most content screams into an empty universe. It’s nice to create content with the intent of reaching a broad and
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Getting The Social Customer To Buy
Shopping is a social act. We’d like to think that it’s the perfect fit for Social Media. Is it? Between
Continue readingApple Turns Its i To Television
Are you paying attention to Apple‘s next move? At the top of the trending rumors for the next version of
Continue readingThe Social Media Fatigue Myth
Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and
Continue readingDon't Forget About Marketing
It’s commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingBYOG – Bring Your Own Gear
Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and
Continue readingWhen It Comes To Your Work: Stay Calm
Do you follow Alain de Botton? I was first introduced to Alain de Botton when Julien Smith (In Over Your
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
Continue readingNot Buying What You're Shilling
Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC
Continue readingMonetizing Your Leaderboard
The trouble with new media is that it’s hard to tell the pretenders from the professionals. If an individual with
Continue readingMy Blog Writing Dilemma
Everything was fine and dandy until the other day. To write my Blog posts, I use a Windows-based piece of
Continue readingSix Links Worthy Of Your Attention #54
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Ultimate Question: Self-Interested Or Interesting?
Do you want to know if your content is working for you? There is a constant slew of articles, Blog
Continue readingSix Links Worthy Of Your Attention #53
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
Continue readingHumility And Having Something To Say
You have a voice. Having a voice or an opinion or an idea is nothing new. What’s new is your
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingUncoupling Everything
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to
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Never another podcast episode or article 