Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
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QR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
Continue readingHumility And Having Something To Say
You have a voice. Having a voice or an opinion or an idea is nothing new. What’s new is your
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingUncoupling Everything
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to
Continue readingTwitter Doesn't Do Everything Well
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its
Continue readingThe Infovore
Human beings have an unquenchable thirst for information… not just knowledge. Why are we like this? It was my understanding
Continue readingThe Newest Thinking On New Media
You have to have an appetite for learning if you’re looking to be successful with new media. Finding the right
Continue readingThe New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingStories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend
Continue readingOne More Important Thing About Presenting…
Being memorable is one thing. Being authentic is another. The other day, someone directed me to a public speaking coach
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingSix Links Worthy Of Your Attention #44
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingDefensive Branding
Should brands respond to all negative comments? The common held response to a question like that is usually a stern
Continue readingControl… That Old Thing
Can brands be in control of their message? About a week after everyone got their hands on the seminal new
Continue readingThe Other Side Of Comments And Community
What can someone new to the Social Media world do to find and attract readers while building their own community?
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingThe Future Of The Web May Not Be Social
…and why I hope I’m wrong. That was the topic of my TEDx talk that took place in Montreal on
Continue readingSix Links Worthy Of Your Attention #39
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Never another podcast episode or article 