What is it about the human condition that makes us interested in the personal and public business of one another?
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Thank Social Media For The Next Phase In Human Evolution
What do you do with your down time? The average Canadian watches more than 25 hours of television every week
Continue readingThe Myth Of Location
Why hasn’t Foursquare and other location-aware platforms taken off? Let’s not dismiss the amazing growth that online platforms like Foursquare
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingUse Your Brain
You probably learned this lesson early on in your education: check your sources. Here’s a shocker: Wikipedia is going to
Continue readingPresentist
Where is all of this Social Media and Internet stuff heading? That is – without question – the #1 question
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingMan On The Go
If you travel at all for business, there is a new travel Blog that is worthy of your attention. Our
Continue readingFirst Things First
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
Continue readingCheck This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingMake Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
Continue readingThe Real Business Of Virtual Goods
Would you let your child buy a virtual sofa for their room in Habbo Hotel? Let’s forget about the fact
Continue readingThe Second Biggest Search Engine
The Search Engine wars continue to rage on. We all know that Google dominates and that Bing (Microsoft‘s search engine),
Continue readingLife Is Marketing
We often forget that everything we do is Marketing. Even if we don’t like the term “marketing.” Even if it
Continue readingIn The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes,
Continue readingA Marketing Conference Not To Be Missed (Actually Two!)
There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is
Continue readingWhat Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
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