It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
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Moving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingMaybe You Should Not Be Publishing Anything Online
"Just because you can, it does not mean that you should." It’s a great line, and it’s a truism more
Continue readingThe Pending Digital Disruption
How many times a week do you hear someone say, "it’s a shame what happened to the music industry?" or,
Continue readingThe Power Of Engagement And Blog Comments
Engagement is not an absolute. There are many layers and ways to engage. Your engagement may not be my engagement.
Continue readingCreativity Can Come From Anywhere
…including Post-It notes.
Continue readingThe Digital Marketing Essential Reader
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing,
Continue readingPushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life
Continue readingCTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingIdeas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media.
Continue readingBloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either
Continue readingBoring Brands
There is no trick or luck in being successful. In fact, success can be created and summed up in two
Continue readingThe End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going
Continue readingPrint Is Not Dead
We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry. Those
Continue readingThe TED Experience
The truth is that TED is a lot more like a community than a conference, and that speaks volumes to
Continue readingNobody Knows What You're Talking About
You know what you do so well, that you have a hard time relating and explaining it to those (the
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingThere Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It’s verboten. It’s against the
Continue readingWhat Motivates You?
There are some people who do the heavy lifting when it comes to thinking about why human beings do the
Continue readingJust Grazing
Many people felt that the advent of television was going to kill everyone’s attention span. Many feel the same way
Continue readingThe Art Of Marketing
What would you pay to spend one full day learning all about Marketing? There actually is a price you can
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Never another podcast episode or article 