Many people felt that the advent of television was going to kill everyone’s attention span. Many feel the same way
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The Art Of Marketing
What would you pay to spend one full day learning all about Marketing? There actually is a price you can
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue readingSocial Media Gurus – That Old Chestnut
Who should own Social Media? It’s starting to feel like we’re constantly trotting out the same old dead horse to
Continue readingDigital You
Using the digital channels to teach the digital channels… and using some TV too. That’s the calling card of a
Continue readingSocial Networking Circa 1750
Curious how ideas spread (or don’t)? This is what happens when you match the Old School with the New School:
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingRemember: Marketing Is Art
Are you inspired to create the work that you were meant to create? Is it your art? Is Marketing art?
Continue readingDon't Look Back In Anger – Social Media 2009
Rob Cottingham is a clever and creative Marketer. If you have not followed his Noise To Signal cartoons, you should.
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingThe Watering Down Of Quality
If everyone can do something (like create an online video), doesn’t that mean that the overall quality of video production
Continue readingSpend An Hour With Malcolm Gladwell
Recently, in a shopping mall, I spotted a copy of Malcolm Gladwell‘s book, Outliers, for sale at HMV. It’s hard
Continue readingBack To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingDoes Marketing Have A "Bruce Lee"?
Bruce Lee was (and still is) an amazingly inspirational person (and you don’t have to like martial arts or combative
Continue readingTwo "Must See" Presentations From Web 2.0 Expo
This past week was the Web 2.0 Expo in New York City. It was a great event. I was fortunate
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingLoving What You Do
"Passion" is one of those words that is thrown around in every motivational business book. It’s a big word, and
Continue readingSharing Corporate Tribal Knowledge
Creating content is never easy. Whether we’re talking text, images, audio or video, you have to have a passion for
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