Recently, in a shopping mall, I spotted a copy of Malcolm Gladwell‘s book, Outliers, for sale at HMV. It’s hard
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Back To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingDoes Marketing Have A "Bruce Lee"?
Bruce Lee was (and still is) an amazingly inspirational person (and you don’t have to like martial arts or combative
Continue readingTwo "Must See" Presentations From Web 2.0 Expo
This past week was the Web 2.0 Expo in New York City. It was a great event. I was fortunate
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingLoving What You Do
"Passion" is one of those words that is thrown around in every motivational business book. It’s a big word, and
Continue readingSharing Corporate Tribal Knowledge
Creating content is never easy. Whether we’re talking text, images, audio or video, you have to have a passion for
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingThe Key To Your Personal Brand
If there’s one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people
Continue readingDo This Now
If there is one question I get asked more than any other, it’s: "Where do I start with all of
Continue readingWhat Is Google Wave?
If yesterday’s Blog post (Killing Something Before It Even Begins) left you wondering what Google Wave is really all about
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingAsking For Help
Human beings have a tendency to want to help one another. When push comes to shove (it can be an
Continue readingHow To Market Yourself As A Speaker
Many people say they would like to do more public speaking. Many people bill themselves as Public Speakers. Many people
Continue readingTwitter For Travel
Social media can put you in good company, especially when you’re making connections on the fly. A few months back,
Continue readingThe Wonderful World of Woz
Silicon Valley Entrepreneurs Are The New Rock Stars. It’s hard to believe that 1983 was 26 years ago. I was
Continue readingStrategy Trumps Tactics Or Ask "Why?" Not "What?"
When it comes to building anything in the Digital Marketing channels, instead of asking, "what are we doing on Facebook
Continue readingOne Easy And Simple Way To Create Content
Are you at a loss for how to create content? Has your Blog not been updated in a while? Do
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