Posted by Episode #193 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to. It’s also episode #26 of Media Hacks.
The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won’t be during SXSW (hint: it’s in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it’s going), plus lots more. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #193.
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Hi Mitch
Wife was watching the Oscars and I was listening in to your show. Personally I found it quite interesting especially the area of email marketing.
It is my believe that email marketing is not dead nor will it ever die for a couple of reasons.
The first reason is that there is no other communication channel where an organization can truly personalize and contact the individual directly by name. With social networks the organization can contact a community but they cannot personalize the message as one can in the inbox.
Second a company can’t segment a social network community as they can with email marketing. With segmentation of an email marketing list that a company grew over time they can direct the message at specific individuals to increase conversions. In no other communications channel can Indigo Books contact clients who are between 35-55 years old who bought your book in the previous year in a specific store in a specific city to alert them that you will be there to sign and promote your next book.
Hanging a billboard in Montreal and Indigo hopes to hit the right people who either walk or drive by but with email, they know they can get the message in front of the user.
With email marketing an organization can see almost instantly what the results are.
These are just three reasons as to why I believe email marketing will never go away. It may adapt to changes in technology but it will never go away or die as some proclaim.
Mitch what is your take on email marketing short and long term when comparing it to social media marketing?
i havent made it through the whole thing yet, but on the subject of apple and copyrights – this is fine and dandy for companies from that generation. i think the wave of the future though is to not behave like this from the outset of innovation. take a look at the arduino movement and see what kind of amazing things can be made when people share ideas on the hardware development process.
last month’s Wired cover story was a good insight into how this can even be applied to automobiles.
apple can patent all they want – but at some point they must’ve been inspired by say Palm or nintendo DS, and that cycle of inspiration is endless.